JooMo is a UK skincare co-operative with preservative-free formulas built on its founders’ microbiome science. It asked us to shape a new Beauty Division for Australian professional salons.

We started with strategy: the brand story, positioning, audiences and a careful way to talk about the science. Then we developed the identity, refining the original hand-drawn mark into a custom logotype, with a palette, typography, range naming and packaging for salon and retail.